From the "Let's Mess with an Icon" Dept

…we have this:

Nobody else than [Chairman and CEO] Dr. Martin Winterkorn gave the order for a more appealing logo to reassemble the brand’s finery.

The position of the logo in the grille will stay, but it will grow in size and will look more 3D with the letters V and W more standing out from the ring around them.

Here’s the current, sorta-3D variety used in advertising, etc.:

It’ll be interesting to watch. The Golf VI is due next year in Europe (later here in the US), so don’t hold your breath. And here’s hoping VW doesn’t mess it up.

TrackBacks: 0

Posted by Giles, Sunday, July 22, 2007, at 11:34 PM.
Posted to Design | Personal | Type and typography

Add to the discussion.

Note: Foreword uses comment moderation to help combat spam. Sign in to receive "trusted commenter" status and have your comments approved immediately. Otherwise, until your comment is reviewed, it won't appear on the entry. Thanks for your understanding.

Name:

Email Address:

URL:

Remember personal info? (Cookies required.)

Comments: (Some HTML allowed. Textile enabled.)