New Biz for Pantone
Paint. But not just any paint: $133 per gallon paint.
Pantone is known as the standard resource for color choices: virtually every designer keeps the company’s color wheels — which divide the spectrum into 3,039 specific hues — close at hand. (There are roughly 300 shades of blue alone.) Today Pantone is introducing a line of paints based on its comprehensive system in partnership with Fine Paints of Europe, a Vermont company that imports paints from the Netherlands. The main benefit, aside from the Dutch quality, is a broader array of colors than is typically found at paint stores, according to Lisa Herbert, an executive vice president of Pantone. But be prepared to pay a premium. A gallon of Pantone paint costs about $133.
From today’s NYTimes.
