Interview with Penguin's Paul Buckley
…over at Hear, Hear:
No matter what you’re selling - a product, an idea or a skill - the presentation is just as important as the thing itself. Your customers will only do so much research (if at all) when purchasing your product, and when presented with similar choices, they will choose the one they feel most comfortable with. And that decision is most likely based on the packaging. Nothing illustrates this better than the experience of shopping for new books: before we even bother to read the description on the back of a book we have never heard of, we need to first notice the book and have enough desire to pick it up. And that decision is based on the book’s cover.
In this interview, Hear, Hear chats with an expert in book cover design - Paul Buckley, a veteran art director of one of the largest book publishers in the world, Penguin Group.
The interview will be published in two installments; the first went up yesterday (thanks for letting me know, Shawn!), while the next will be next Friday.
Some great stuff here, too, including a bunch of click-for-larger covers to get in to.… Hear, hear — nicely done!
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Posted by Giles, Thursday, July 13, 2006, at 9:39 AM.
Posted to Book and design blogs | Book design | Book people | Books | Business | Design | Publishing | Type and typography
