Microsoft Buys iView
Now here’s an interesting change to the digital-file/media-management landscape:
iView said on its Web site that Microsoft has many plans for iView’s technologies and product line, but those plans would not be announced right away.
iView made a point of noting that its Macintosh versions will continue to be made available and supported.
“Microsoft will fully support the existing Mac products, will continue to sell Mac versions of the current iView product line and will offer upgrade pricing to all Mac users of future products that may be available based on the iView products,” said notes on the iView Web site.
I worked with iView MediaPro at the juice company, and found it great for nearly everything except EPS files, which is what we used most. I looked at it again just recently, but decided that Aperture was the better route for my digital media workflow. Glad I did.
This comes hot on the heels of Adobe’s announcement yesterday of the purchase of the RawShooter conversion engine for use in the Lightroom product. The big boys are definitely solidifying their positions — seems like the battle for who “controls” the media market is just heating up.
Notice that iView promises an upgrade path, not a Mac one. Peter Krogh, author of a digital management book for O’Reilly, calls it a good move — but cautions M$ to keep Mac support.
Time will tell.
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Posted by Giles, Tuesday, June 27, 2006, at 6:49 PM.
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