Another New Quark Logo
Home sick this weekend, surfing back design news instead of enjoying the 70-degree closing evening of Macon’s Cherry Blossom Festival. Had to complain…;)
Missed this, from the 16th:
The new Quark corporate logo, in “preferred colors” and, well, “flat.”
I’ll say this: it’s better than the last one. Designed in-house this time, it more appropriately resembles a “Q.” That’s about it for positives from here.
Oh, one more thing: I prefer the “flat.” Forgive my saying so, but it’s as if someone came up with the flat and then was instructed to “take it to 11” — hence the “preferred” — by someone who doesn’t understand why going to 11 can be funny instead of better or more.
Others are more enthusiastic. Designorati thinks they got it right:
If Quark desires to connote forward motion, expectation, and excitement, they seem to have hit the target here. Even the typography has been seen to […].
QuarkvsInDesign.com feels similarly:
A potent emblem, the 2006 logo both reminisces as a target and communicates action. It’s circular, three-dimensional relief in green is evocative of a button, implying a call to action — click here to go.
Want to click somewhere? Try the comments link — with your take.
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Posted by Giles, Saturday, April 1, 2006, at 10:29 PM.
Posted to Business | Computers | Design | Technology | Type and typography
Comments:
Forgive me for commenting on my own post first. Bad Giles.
However, gotta say: it looks worse — far, far worse — the morning after. Seeing the Volvo logo and parking them side by side was just devestating for Quark.
Several of the articles on Quark mention people’s animosity towards Quark, and that might unintentionally be in play here, but I think the logo comparison stands pretty well on its own.
Hell, even UPS’s better. And you know what I think of that brown stuff.…